This module allows users to select or enter a lost reason every time they mark a lead or opportunity as lost. It helps ensure that lost leads are properly tracked with a clear reason, making it easier to review why opportunities were not converted. This is useful for maintaining accurate CRM records, improving lost lead tracking, and analyzing common reasons behind missed sales opportunities. Keywords: lost opportunity reason, lost lead reason, lead lost reason, opportunity lost reason, CRM lost reason, mark lead as lost with reason, lost reason tracking, lost lead tracking, opportunity loss tracking, lead closure reason, failed deal reason, lost deal reason, CRM lead lost reason, sales lost reason, lead loss reason, lost opportunity tracking, lost lead report, opportunity lost report, lead lost reason report, CRM lost lead reason, lost reason required, lead lost reason required, opportunity lost reason required.